About

I’m an engineer who became a banker who became a marketer. Somewhere along the way I realised I’m most useful when I’m joining dots that other people treat as separate.

Right now I’m the Marketing Director at Aurangabad Pipes Pvt. Ltd. We’ve been making seamless steel tubes and pipes for over 25 years, hot-finished and cold-drawn, in carbon and alloy steel. My job is easy to say and hard to do: get more people in India and abroad to know us, trust us and buy from us.

My path here wasn’t a straight line. I started in engineering, then moved to ICICI Bank in Kolkata as a Family Office Specialist across 28 branches in the Alipore Zone, looking after the money of families who don’t hand out trust easily. On the side, I help EdgeX Academy grow, mostly by building campus partnerships.

I studied mechanical engineering at VIT Vellore, then marketing and finance at Goa Institute of Management.

Experience

3 roles · 1 project
  1. Marketing Director

    Aurangabad, Maharashtra · On-site

    I look after marketing and new business. We make seamless steel tubes and pipes, hot-finished and cold-drawn, in carbon and alloy steel. They end up in boilers, heat exchangers, process piping, cars and machines. The company has over 25 years of experience and is ISO 9001:2015, IBR and PED certified.

    My job is to take that track record to people who haven’t heard of us yet, in India and overseas, and to make the brand look as good as the product already is. If you source tubes for an OEM, an EPC project or a plant, I’d be glad to talk.

    • B2B Marketing
    • Go-to-Market Strategy
    • Business Development
    • Exports
  2. Growth Consultant

    EdgeX AcademyCurrent
    Bengaluru (remote)

    EdgeX is a Bengaluru-based EdTech team started by ISB and IIM alumni that helps students and working professionals get ready for business careers. Most of my work is figuring out where to grow next, which campuses to partner with, and how the brand should come across.

    One programme I like pointing students to is GD Labs: live group-discussion practice with a real moderator and written feedback after every session.

    • 100 MBA institutions mapped into a prioritised campus pipeline
    • Built partnerships with B-school clubs, placement teams and faculty
    • Designed the ambassador, referral and GD Labs programmes for campus acquisition
    • Business Growth
    • Growth Marketing
    • Campus Partnerships
    • Brand
  3. Family Office Specialist

    ICICI Bank
    Kolkata, West Bengal · Alipore Zone, 28 branches

    Looked after some of the city’s most prominent families and their banking, investment and wealth needs. That meant a lot of listening, building trust over time, and working closely with branch teams and ICICI Securities on requirements that were rarely simple. A close look at how wealth is built and protected, one relationship at a time.

    • ₹750 Cr relationship book across 10 UHNW families
    • Brought in 5 new-to-bank families, typically with investable surplus above ₹100 Cr
    • Coordinated deposits, credit, trade, forex and investments for 28 branches
    • Wealth Management
    • Relationship Management
    • Finance
  4. Live Project, Reliance ResQ

    Reliance Retail
    • Rebuilt the supply-chain cost model around distribution-centre monetisation and centralised JIT inventory
    • Cost target brought from 12% to 7%
    • Supply Chain
    • Cost Modelling

Education

  1. Goa Institute of Management (GIM)

    PGDM · Marketing & Finance
  2. Vellore Institute of Technology

    B.Tech · Mechanical Engineering · CGPA 8.86
  3. Vidyadham Junior College

    Class 12, Science · 87.38%
  4. Maharashtra Public School

    Class 10 · 96.80%

Skills & services

Top skills

Business GrowthBusiness-to-Business (B2B)MarketingFinance

Services I offer

Marketing ConsultingGrowth MarketingBusiness Consulting

Writing daily

Most days I post about oil, gold, IPOs, the RBI, banking, crypto, geopolitics and, now and then, sport. People ask why I don’t pick a lane. I don’t see separate lanes. I like tracing the chain and putting it in plain words.

News Today’s briefing → The day’s top headlines on markets, policy, oil and the economy, refreshed every morning at 11:00 AM IST.
Connect

Looking for seamless tubes? Preparing for placements? Or think I got my last post wrong?

Drop me a message. I reply.